Business Transformation at Telefónica De España |
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"For us, the transformation means: transforming the network, transforming the services and transforming the business. We are in a transition point, complex and exciting at the same time."1 - Juan Carlos Valverderey, Responsible for Technology Strategy on Network and Service Architecture in Telefónica de España, in 2006. "We find ourselves in an increasingly complex and competitive market, in which we are making great efforts to promote broadband services. We achieved significant advances in developing the Information Society in Spain. At the same time, we also made significant progress in the internal reorganization of our company, developing it towards becoming a more commercially oriented and customer driven company."2 - Julio Linares, Executive Chairman, Telefónica de España, in 2005. Introduction
During the first three quarters of 2006, Telefónica de España generated revenues of €8,893.9 million, with a growth of 1.7% over the same period in the year 2005.
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1] Juan Carlos Valverderey, "New Challenges for
Transforming the Network,"www.wtc2006.com, May 01, 2006.
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